Author · Search strategy
Ollie Worthington
Founder and Lead SEO Strategist at Fintech Traffic. Working in search since before 2004. More than a decade in fintech and financial services. Experience ranking sites in some of the web's most competitive commercial search markets.
- Search
- Since before 2004
- Finance and fintech
- More than a decade
- Base
- Melbourne, Australia
- Articles
- 12
Author standard
Named responsibility for the published claim
Each article carries a publication date, a source standard and a correction route under the editorial policy.
LinkedIn ↗Choosing a fintech SEO agency: nine questions that separate specialists from generalists
How to tell a finance specialist from a generalist agency in a pitch, what to ask about evidence and claims, and when in-house is the better answer.
Publisher playbooksBest financial affiliate programs: how this index was built and what to compare
The methodology behind the financial affiliate programme index, how commission models differ across prop firms, brokers, exchanges and payments, and what to check before you join.
Publisher playbooksHow to become a forex broker affiliate: what the programme pays for, and what it costs you
A practical guide to broker affiliate programmes: the two models, the qualification bar, the compliance load and where most publishers fail.
Publisher playbooksHow to become a prop firm affiliate: a one-off purchase, a different economic model
Prop firm affiliate programmes pay on challenge purchases rather than ongoing volume. What that changes about content, retention and which audiences actually convert.
Agency selectionHow to brief financial content so compliance approves it first time
Claim schedules, evidence packs, reviewer workflows and restricted term lists: a briefing method that raises first pass approval rates on regulated content.
Agency selectionWhat a fintech SEO retainer should include: scope and exclusions
The five blocks every finance SEO retainer needs, how to judge cadence and reporting, and the exclusions an honest proposal states upfront.
Agency selectionIn-house versus agency for fintech SEO: a decision framework
Capability inventory, approval capacity, cost structure and timing: how finance brands should decide between building internally, hiring an agency or choosing fractional leadership.
Prop tradingProp firm challenge rules compared: the mechanics that matter
Daily loss, trailing drawdown, consistency rules and payout mechanics compared by mechanism, with a ten minute rules page checklist for traders.
Prop tradingProp firm keyword research: map the rule, not just the phrase
A practical model for separating challenge, payout, rule, platform and trust intent in proprietary trading search.
Forex and CFDsForex broker SEO: stop renting every comparison
Where brokers can realistically own organic demand, where affiliates remain stronger, and how entity architecture changes the answer.
CryptoCrypto exchange SEO without the thin asset-page factory
A quality threshold for asset pages, fee coverage, security content and geo-specific exchange search.
AI searchFintech AI search visibility: influence, not a placement guarantee
What finance brands can improve for AI answers, how to monitor it, and where responsible claims must stop.