Research · Insights

Search markets, inspected properly

Practical analysis for financial marketing teams. Fewer articles, deeper work, named authorship and visible dates.

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Published
12
Author
Named
Review
Editorial policy
Feed
RSS available
01 Agency selectionChoosing a fintech SEO agency: nine questions that separate specialists from generalistsHow to tell a finance specialist from a generalist agency in a pitch, what to ask about evidence and claims, and when in-house is the better answer. 02 Publisher playbooksBest financial affiliate programs: how this index was built and what to compareThe methodology behind the financial affiliate programme index, how commission models differ across prop firms, brokers, exchanges and payments, and what to check before you join. 03 Publisher playbooksHow to become a forex broker affiliate: what the programme pays for, and what it costs youA practical guide to broker affiliate programmes: the two models, the qualification bar, the compliance load and where most publishers fail. 04 Publisher playbooksHow to become a prop firm affiliate: a one-off purchase, a different economic modelProp firm affiliate programmes pay on challenge purchases rather than ongoing volume. What that changes about content, retention and which audiences actually convert. 05 Agency selectionHow to brief financial content so compliance approves it first timeClaim schedules, evidence packs, reviewer workflows and restricted term lists: a briefing method that raises first pass approval rates on regulated content. 06 Agency selectionWhat a fintech SEO retainer should include: scope and exclusionsThe five blocks every finance SEO retainer needs, how to judge cadence and reporting, and the exclusions an honest proposal states upfront. 07 Agency selectionIn-house versus agency for fintech SEO: a decision frameworkCapability inventory, approval capacity, cost structure and timing: how finance brands should decide between building internally, hiring an agency or choosing fractional leadership. 08 Prop tradingProp firm challenge rules compared: the mechanics that matterDaily loss, trailing drawdown, consistency rules and payout mechanics compared by mechanism, with a ten minute rules page checklist for traders. 09 Prop tradingProp firm keyword research: map the rule, not just the phraseA practical model for separating challenge, payout, rule, platform and trust intent in proprietary trading search. 10 Forex and CFDsForex broker SEO: stop renting every comparisonWhere brokers can realistically own organic demand, where affiliates remain stronger, and how entity architecture changes the answer. 11 CryptoCrypto exchange SEO without the thin asset-page factoryA quality threshold for asset pages, fee coverage, security content and geo-specific exchange search. 12 AI searchFintech AI search visibility: influence, not a placement guaranteeWhat finance brands can improve for AI answers, how to monitor it, and where responsible claims must stop.

Editorial position

Written by the person who does the work

Most finance marketing content is produced to occupy a keyword and signed by a brand. The result is a large body of writing that says very little and can be contradicted by the next post on the same subject.

These articles are written by the strategist who runs client engagements, published under a real name, and revised in place when the thinking changes. A reader can see when a piece was first published and when it was last updated, and the revision is the point rather than an embarrassment.

The subjects are narrow on purpose. A prop firm rule taxonomy, an entity architecture problem in a multi-licence broker, the boundary between influencing an AI answer and pretending to control it. Each one is a problem we have had to argue about with a client, a compliance team or a developer.

Standards

What you will and will not find here

◆ You will find

  • Named authorship, a publication date and a visible update date on every article
  • Reasoning that shows its working, including where the evidence is a judgement rather than a measurement
  • Positions that concede real ground to competitors, affiliates, publishers and in-house teams
  • A correction route, described in the editorial policy, with corrections made in place rather than in a new post
  • Internal references to the service, industry and method pages that expand on each argument

◆ You will not find

  • Invented benchmarks, fabricated client results or percentage claims without a named source
  • Anonymous case studies, testimonials we cannot attribute or awards we did not receive
  • Ranked lists of tools and vendors written to capture affiliate traffic
  • Predictions about search algorithms presented as inside knowledge
  • Filler published to keep a content calendar moving

The full process, including how sources are treated, how review works and how corrections are handled, is set out in the editorial policy.

By market

Articles grouped by the market they concern

◆ AI search

◆ Agency selection

◆ Crypto

◆ Forex and CFDs

◆ Prop trading

◆ Publisher playbooks

Service and market pages

Where this analysis gets applied

Next step

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