Firm · About
Senior search strategy, close to the work
Fintech Traffic works in search markets where product complexity, regulation and commercial value make generalist delivery expensive.
- Search experience
- Since before 2004
- Finance and fintech
- More than a decade
- Delivery
- Senior-led
- Coverage
- Worldwide
The firm
A small firm built around senior delivery
The division focuses on finance, trading and fintech because the search work changes materially in these categories. Entity architecture, affiliate competition, financial-content standards, long B2B cycles and regulated review are part of the operating system.
Engagements are deliberately limited. There is no account-management layer between the person setting the strategy and the people implementing it.
Experience
Twenty years in search, more than a decade in finance
Ollie has more than a decade in fintech and financial services, including experience ranking sites in some of the web's most competitive commercial search markets, across forex, regulated wagering, banking, insurance and lending. The common thread is expensive demand, cautious buyers and sites where one unsupported claim can do more damage than a ranking win is worth.
The working style is embedded: direct access to marketing, product, content and development, with the strategy rewritten when evidence changes.
Operating model
How the work actually runs
Engagements start with evidence rather than a channel plan. The first deliverable is a market map: which commercial searches exist around the product, who holds them today, what suppresses the site and which opportunity is worth funding first. Nothing is recommended before that exists.
From there the work takes one of three shapes. A project, where a defined problem needs solving and the team can implement it. A retainer, where a programme runs continuously with a monthly cadence. Or embedded leadership, where the strategy and standards are set alongside an in-house team that does the delivery.
The choice is made on capability rather than on budget size. A team with two strong content writers and a broken technical foundation needs different help from a team with a capable development function and no editorial function.
Every engagement runs against the same sequence, and the sequence is published on the method page rather than kept in a sales deck. It is a sequence, not proprietary technology, and it depends on someone doing the stages properly and in order.
Scope
What is and is not part of this
Scope is search-first. Knowing where the edge sits is more useful than pretending to cover everything.
◆ In scope
- Search strategy, market mapping and opportunity pricing
- Technical and architectural work that affects commercial visibility
- Content strategy, briefs and editorial systems for financial topics
- International and multi-entity search architecture
- Digital PR and link acquisition built on evidence and named commentary
- Fractional search leadership inside an existing team
◆ Not offered
- Media buying, paid search and ad creative
- Social community management and influencer work
- Affiliate programme management and publisher recruitment
- Brand campaigns, film and design production
- Regulatory, legal, compliance or investment advice
- Guaranteed rankings, traffic volumes or cost per acquisition
Corporate structure
The relationship with Underdog Digital
Fintech Traffic is the fintech SEO division of Underdog Digital. The parent business is the entity that contracts, invoices and delivers, which is worth stating plainly because it answers the question a procurement team asks next.
The division exists because financial search work is different enough to need its own positioning, standards and reference material. The sibling vertical serving trades and local service businesses operates separately for the same reason: a specialist framing is more useful to a buyer than a generalist one.
Delivery infrastructure is shared. Client work, priorities and engagement records sit in one dashboard across the group, which gives clients a single view of what is happening rather than a monthly email written from memory.
Keep reading
Where to look next
- Market Capture method The six stages every engagement runs through.
- Experience Named brands and the basis of each relationship.
- Editorial policy The standards applied to everything published here.
- Fintech SEO The flagship service and what the work covers.
- Fractional SEO leadership Senior leadership without hiring another department.
- Fintech SEO audit The entry point for a first conversation.
Next step
Put a senior search lead on the actual problem.
Start with a Fintech SEO Audit, then decide whether the work needs a project, a retainer or embedded leadership.